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 PROMOTION AND AUDIENCE DEVELOPMENT OF EUROPEAN AND LATIN AMERICAN CINEMA

for European and Latin-American professionals
 

Applications are now closed for all professionals.

Why?

The exhibitors and distributors from Europe and Latin America face 2 main issues regarding the distribution of Latin-American and European movies on the 2 continents: concentration and homogenisation of the market: concentration of the distribution and exhibition market on certain big movies with huge marketing campaigns or a certain kind of screens. In this context, independents find it harder and harder to promote their movies and to get the audience attention. In this sense, cultural diversity itself is at stake here.

Thought, there is a real appetite for diversity: how to create and feed this appetite? How can the independent sector develop and reinforce itself?

How? 

The Cine Sin Fronteras workshops offer a training programme to professionals (distributors, exhibitors, festival managers, managers of public or private institutions...) willing to be informed on how to stimulate and encourage the circulation of cinematographic works in both markets, legal issues, financing strategies and to gain more skills in the field of independent films promotion in order to develop their career and company competitiveness.

That's why the methodology adopted is based on exchange of experiences, competences, and knowledge, focus on regional market situation and network between the professionals from the 2 continents:

• Conferences and case studies
  •  market structure and access to film copies ;
  •  national and international public policies
  •  impact and digital opportunities on film diffusion.
• Practical workshops
  •  marketing
  •  project management
  •  audience development
  •  young audiences
  •  mutualisation and professional networking
• Screening and professional meetings

Practical Information

 CSF will select 12 Participants, 6 Latin-American and 6 European.

Applicants should be experienced professionals as festival managers, distributors, exhibitors in their own country who wish to widen their knowledge and skills of European and Latin-American film promotion, as well as professional working in private or public institutions willing to develop policies in favour of the promotion, distribution and exhibition of these films.

The first part of the training will gather the 6 selected European participants in March 2010, the 23th and 24th in Toulouse, France, during the Rencontres Cinémas d’Amérique Latine.

The European professionals will meet their Latin-American colleagues at the end of October 2010 during the International Film Festival of Valdivia, Chile, for 4 days of workshops.

Applications online only from December 1, 2009 to January 17, 2010

Training fees

• MEDIA countries participants: 500 €
• New MEDIA countries participants: 100€
• Latin-American participants: 250€

Fees cover course participation and documentation, accommodation, meals, local transport between the hotel and local airport, accreditation to festivals, redaction, translation and diffusion of the course synthesis.

Participation to the travel expenses

Participants to the workshops will have to pay in advance for their roundtrip ticket. A minimum contribution of 150 € per flight roundtrip is asked to all participants.

However, CSF will offer travel grants to all participants. The amount of the grant will depend on the travel cost, but would not exceed 1200 €.
 

Examples:

For a 608 € roundtrip ticket:
- CSF travel grant : 458 €
- Cost for the participant : 150 €

For a 598 € roundtrip ticket:
- CSF travel grant : 448 €
- Cost for the participant : 150 €

For a 1450 € roundtrip ticket:
- CSF travel grant: 1200 €
- Cost for the participant: 150 € + 100 €

Some institutions offer support to professionals attending European training programmes. In Europe, do not hesitate to contact your national MEDIA Desks for information and advice.

Languages

The CSF workshops are held in 2 languages: English and Spanish.

Nevertheless, the workshops and the communication with professionals of many different countries require a fair knowledge of conversational English.

For further information, please contact Sylvie da Rocha : cicae@art-et-essai.org